Extend Magento Commerce functionality with an ERP integration and customization project

Alta Genetics: a Magento implementation and
JD Edwards integration success story

Magento Enterprise
JD Edwards EnterpriseOne

About Alta Genetics

Alta Genetics is the leading global provider of high quality reproductive and herd management services to the beef and dairy cattle industry. Alta creates value through establishing relationships with clients, building trust with the most rigorous and accurate genetic marking and testing standards in the world, and delivering results.


the order
cash process

account management

Improved customer relationship management 

demand planning capabilities
and revenues

The Problem

Prior to an eCommerce site on Magento Enterprise, Alta relied on sales personnel who traveled to clients, managed accounts, placed orders, and single-handedly juggled tasks large and small. Featuring a unique, niche market, Alta required an extendible, scalable, and full-featured eCommerce framework on which its future success would be built.


The Goals

  • Develop a new eCommerce site for customers
  • Provide customers with the ability to preorder
  • Engage customers automatically through email
  • Provide customers with 75 unique product attributes to guide in the final product selection
  • Expedite the order-to-cash process
  • Streamline internal processes

The Result

Briteskies' expertise in Magento integration and customization was key to the success of this project. Briteskies was able to extend Magento's out-of-box functionality to meet all of Alta's business challenges. 

Alta is no longer required to manually enter and fill orders, freeing up personnel to better manage accounts, nurture ongoing relationships, and drive future growth.

With an unparalleled online shopping experience for their customers, quicker order-to-cash lead times, and streamlined internal processes to drive business growth, Alta's future is not only looking bright — they're well on their way to redefining a bull market. 


Key Project Benefits:

  • Quicker order to cash procedures
  • Streamlined internal processing
  • Enhanced customer experience
Integration Magento JDE E1

Due to the complexity of this eCommerce project, Alta Genetics required the certified developers of a full-service Magento Solution Partner with additionalJD Edwards expertise.


The Solution

  • Create an unparalleled online shopping experience for Alta's customers by developing a deep understanding of the project's functional and business requirements
  • Build on the framework of Magento Enterprise, utilizing such features as customer segmentation, multiple site management, and group pricing
  • Use Magento's Product Pre-Order to capture pre-order sales rather than waiting to fulfill back-orders
  • Use the Private Sale function to invite customers to a private online sale
  • Utilize Magento's easy-to-use Content Management System (CMS) and site administration interface, giving Alta the ability to make content changes to their site without requiring technical know-how
  • Integrate with JD Edwards E1 (ERP)/back-office systems for seamless continuity of information, improved business processes, and business growth through web service calls, streamlined internal workflow processes and drastically improved order processing time and product creation
"After speaking to Briteskies, the choice was simple. In addition to providing us with the technical expertise we sought, Briteskies’ business analysts have guided us in implementing best practices for continued success and growth."
Kim Crosidale
Director of Global Information Services, Alta Genetics

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