CVI Laser Optics specializes in the design and manufacture of high performance optical components for use in lasers, laser beam conditioning, and laser beam delivery from the UV to the near-IR. They create optical assemblies and subsystems for volume OEM applications in science and industry, including spherical components, flats, polarization control, prisms, and waveplates. They also provide a range of low dispersion and dispersion compensated optical components for ultrafast laser applications.
CVI's existing Oracle Commerce Cloud site was causing quite a few headaches for their team. The software they were running was not primed for integration to their existing ERP, it was not dependable, and they could not quickly and easily make changes to website content or products without developer involvement. One specific problem they were having was with pricing. Volume discounts were displaying when they didn't apply, or customers would see volume pricing and calculations for currencies that were not relevant.
In order to alleviate these problems as well as better utilize their budget, CVI decided to move to Magento Commerce, part of Adobe Commerce Cloud. Our team's experience in implementing, customizing, and integrating Magento environments made a natural match for this project.
The month after go live brought CVI's highest monthly revenue ever.
Since going live, CVI has seen a more performant and user-friendly site. Search results are more accurate, proper pricing is being displayed, and it's now easier to find the CVI website via search engines.
The streamlined user experience is completed by their unique PLP setup. As opposed to having PDPs, CVI utilizes PLPs with the option to expand product details. This is tailored to their customers, who typically know what they want and are only interested in buying that item, not learning about other offerings. This setup makes it easier for customers to get what they need and then get back to work.
With their new Magento Commerce site and integration to their existing ERP, CVI has been able to automate their order taking process and free up inside sales personnel to actually sell to growth customers and deal with custom orders.
All of these benefits have led to a 28.3% overall sales increase in the months since go live. Additionally, CVI has decided to continue the partnership with our team through a strategic growth phase to implement ongoing marketing improvements.
Contact us for additional information about how we can get your project off the ground.
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