- IBM i / AS400
Let your B2B eCommerce project shine with Magento Commerce and a custom B2B solution that is tailored to your specific needs. With 10+ years of Magento experience, the Briteskies team is ready to deliver a solution on the platform that powers 29% of the top 1 million websites worldwide.
When creating a B2B site, it is critical to remember that the person shopping B2B during the workday is the same person shopping B2C sites in the evening; why should the experiences be different?”
Gian Genovesi, Briteskies’ Magento Delivery Lead
A streamlined path to purchase for your B2B customers starts with the B2B eCommerce maturity of your organization. Evaluate your B2B eCommerce maturity with these five best practices defined by Forrester.
Establish an eCommerce leader
Have a dedicated eCommerce team or department
Gain the support of your technology team
Define a company eCommerce strategy
Maintain a dedicated P&L for eCommerce sales
A B2B eCommerce project will touch almost every part of the organization, and there needs to be a champion within the organization who drives the project forward.
The role of B2B eCommerce leader requires someone experienced in:
As our team is fond of saying, "there can only be one number one priority." If your organization does not have a team whose top priority is the success of your B2B eCommerce site, then no one's top priority is the success of your B2B eCommerce site. Having a dedicated eCommerce team or department ensures that your B2B eCommerce project has the support it needs to get started.
Operations and IT are crucial to the success of your B2B eCommerce implementation. They'll be heavily involved in the implementation and ensuring that not only the technology but functionality like order processing is streamlined for success.
A cross-functional agreement on your eCommerce strategy will establish coherence across your organization. Without that agreement, we’ve seen B2B eCommerce projects fall victim to friction and discontent between departments.
One key detail of the eCommerce strategy is data requirements and rules.
How successful is a project if you don't have pre-determined success metrics? Tracking measurable aspects of your B2B eCommerce site, like with a dedicated P&L, will make the success of your site clear.
Other success metrics to consider include:
Magento is a "best fit for midsize B2B companies that want an open, feature-rich solution that they can extend easily and inexpensively.
Join other Magento Commerce customers who have seen amazing results.
Magento Commerce 2, JD Edwards World, and Synapse WMS
Magento Commerce Cloud and P21 ERP
Magento Commerce 2 and Oracle eBusiness Suites
With 20+ years of experience and as a Magento Solutions Partner for over 10, Briteskies has been helping B2B companies set themselves up for B2B success long before it was trendy.Learn more about implementing a successful B2B Commerce Strategy →
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