Improve B2B eCommerce functionality with Magento Commerce and JD Edwards  

W.S. Darley & Co.: a Magento B2B implementation and JD Edwards integration success story

Magento Commerce 2
JD Edwards EnterpriseOne

About W.S. Darley & Co.

W.S. Darley & Co. is a designer, manufacturer, and distributor of firefighting, defense, and emergency services equipment. Since 1908, they have been dedicated to serving fire and emergency services, and have added military, homeland security, and water purification industries to their customer base as well. Darley builds fire trucks and a variety of pumps including fire, water purification, and fuel transfer pumps, as well as additional emergency and special operations equipment.  

The vast majority of Darley’s existing customers were in the B2B space and were previously shopping via catalog, sales representative, or by phone with a customer service representative. Fully integrating with the JDE backend functionality would allow those customers to order online, reducing human intervention on the ordering process, and increasing Darley’s eCommerce sales in general.  


8% increase
in sales

Sold over
16,000 items
since launch

the ordering

Implemented customer specific pricing

The Problem

The Darley eCommerce site,, was operating on Magento Enterprise 1 and primarily serving as a B2C shopping destination. Darley wanted to take advantage of their existing JD Edwards EnterpriseOne implementation by integrating it with their eCommerce instance in order to allow for B2B ordering.

In order to meet these B2B eCommerce demands, Darley worked with our team to migrate their Magento instance to Magento Enterprise 2 and fully integrate that site to their existing JD Edwards EnterpriseOne environment.

The Goals

  • Provide customers with online product details and additional order information
  • Reduce human intervention on the ordering process
  • Eliminate the need to dual manage data 
  • Increase sales with current B2B customers using traditional buying methods 
  • Utilize B2B commerce functionality

The Result

Our team’s experience in Magento, JD Edwards, and integrations, along with some additional design knowledge, paved the way for Darley’s success.

This integration allowed Darley to manage all of their catalog, organizations, inventory, and pricing data in one place.

They no longer have to dual manage because of having information in two separate systems, and nothing needs to be manually entered into both systems in order to make a change.

With this integration, Darley is now able to handle larger volumes of sales and grow their business. Darley can continue to provide state of the art, life-saving gear.


Key Project Benefits:

  • Key data components are managed in one system
  • Eliminated dual manual entry
  • Streamlined the ordering process
  • Implemented customer specific pricing.
Data Integration

The Solution

This project depended on the experience of our certified Magento developers and their knowledge of JD Edwards integrations to:

  • Implement a structured implementation and integration methodology 
  • Determine the Darley site's personas in order to better identify and attract their customer base 
  • Migrate the current Magento 1.14 site to Magento 2.1.4 to leverage inherent B2B commerce functionality
  • Fully integrate JD Edwards backend functionality to allow customers to order online, reducing human intervention in the ordering process
  • Define nine detailed integration points and build a full integration to the existing JD Edwards system 
"With powerful platforms like Magento available, there's just no reason not to have a B2B eCommerce site. This project allowed Darley to get the right products to the right customers at the right time."
Bill Onion
Managing Partner, Briteskies

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