The world's largest Adobe Cloud implementation

Applied Fluid Power: an Adobe Commerce success story

Adobe Commerce (powered by Magento)
Epicor P21 ERP

About Applied Fluid Power

As the world’s largest fluid power distributor, Applied Fluid Power and their network of companies is a resource for dedicated fluid power support and custom designed solutions. The AFP family consists of 70+ locations that serve as resources for dedicated fluid power support, including services like:

  • System integration
  • Manifold design, machining, and assembly
  • High speed hose assembly
  • Repair services

800% increase
organic search sessions


500% increase

Consolidated 50+

The Problem

Over the course of a few years, Applied Fluid Power had acquired 50+ subsidiary sites, all of which were on different web platforms. AFP wanted to update their own web presence as well as unify the sites of their subsidiaries to present customers with a cohesive network of sites. They also wanted to transform those content-only sites into eventual eCommerce platforms.

With a goal of presenting a united brand presence to customers as well as developing a future eCommerce site, Applied Fluid Power decided to implement Magento Commerce, part of Adobe Commerce Cloud. 

The Goals

  • Update the main AFP site web presence
  • Create a unified brand across all subsidiary sites with new websites
  • Establish a solid foundation for future eCommerce efforts
  • Give customers a streamlined browsing (and eventual shopping) experience

The Result

In under a year, Applied Fluid Power has launched the initial 16 new websites on Magento Cloud and followed up with the remaining sites over the following 18 months.

With the consistent Magento sites and more visibility in their market, AFP is primed to implement eCommerce functions on each of those sites, giving their B2B customers the opportunity to place orders online.

The main site and subsidiary sites alike have seen an increase in site visits and form submissions. The main site has seen:

  • 800% increase in sessions from organic search
  • 500% increase in traffic

By using similar templates and styles for all sites, customers clearly know that they are shopping within AFP’s network of sites. Additionally, Magento eCommerce allows customers to access inventory beyond what their local dealer may provide. By using Magento to unify their web presence, customers are able to take full advantage of the AFP network.


Key Project Benefits:

  • Improved admin management capabilities
  • Unified web presence
  • Foundation set for eCommerce capabilities
  • Customer filtering capabilities



In eight months, Briteskies was able to set up 16 new Magento-based sites, the world's largest Magento cloud implementation.

The Solution

  • Replatform 16 website to Magento 2.2.5 in eight months, followed by the remaining sites over the next 24 months
  • Implement a cloud deployment of Magento’s content management and eCommerce systems to connect the subsidiary sites
  • Implement a custom zip code search tool, allowing site visitors to enter their zip code on any of the AFP sites and find a representative in their area who can assist them with their purchase
  • Train AFP employees on Magento 2’s advanced B2B capabilities
  • Design and implement similar templates and styles to unify AFP's web presence so customers clearly know they are shopping within the AFP family
  • Formalize Magento eCommerce so it allows customers to access inventory beyond what their local dealer may provide
  • Integrate with their existing ERP, Epicor P21, to prepare for future eCommerce functionality
"Our team was excited to tackle the challenge of the largest multisite implementation on Magento Cloud. Of course, the beauty of Magento is in its scalability, making this challenge not so tough after all."
Gian Genovesi
Magento Delivery Lead, Briteskies

Ready to get started?

Contact us for additional information about how we can get your project off the ground.

Ready to shine? Contact us!

Share this story