Meeting unique not-for-profit eCommerce needs with Magento Commerce, part of Adobe Commerce Cloud

With 100% of their customers being non-profit organizations, Freestore is unlike other eCommerce initiatives, as their ultimate goal is not to make money but to end hunger.

Freestore’s goals were focused on customer service. They wanted to give customers an accurate and timely transaction system, and their statistics after launch show that they have achieved that: 

• 88% of users are repeat customers
• 50% of users have placed over ten orders
• 7.5% of users have placed over 50 orders

Freestore’s customers are returning to their site to make multiple orders, which is a big win for the Freestore team. Additionally, because of the success of their Magento site, Freestore has been able to redistribute their ordering staff and free up some resources.

With these promising initial results, the Freestore team is already thinking ahead to phase two of their Magento site.

Freestore partnered with the Briteskies Magento team to create a reliable Magento site and integrate with their existing ERP. The project included:

• Implementing Magento Enterprise 2.0 and creating an integration between the new eCommerce system and Freestore’s Exact Macola ERP
• Designing the site to accommodate Freestore’s unique product information, such as a lack of product detail pages and imagery
• Streamlining the default checkout function so that Freestore can bill agencies instead of accepting online payments
• Magento needed to be customized to allow only those eligible for TEFAP items to add them to their order
• Magento needed to be customized to only schedule order pickups according to specific parameters