- IBM i / AS400
Freestore Foodbank is a not-for-profit food bank that supplies food to shelters and programs in need. Any program that provides meals for impoverished communities or individuals in crisis can buy or receive food from Freestore to distribute in their region. Located in Cincinnati, Ohio, Freestore services agencies in regions of Ohio, Kentucky, and Indiana.
Freestore began in 1971 when Frank Gerson saw "unusable" food being thrown away at his job at Cincinnati's incinerator. He collected those items and distributed them to disadvantaged families. That one-man operation has grown to an organization that distributes 20 million meals annually.
When agencies previously needed to order food from Freestore Foodbank, they had to call into the warehouse and place their order with one of the customer service representatives. This was a costly and time-consuming way for customers to get what they needed.
In order to continue to serve their agencies in an efficient manner, Freestore Foodbank decided to implement a Magento eCommerce site to capture orders online.
Freestore’s goals were focused on customer service. They wanted to give customers an accurate and timely transaction system, and their statistics after launch show that they have achieved that:
Freestore’s customers are returning to their site to make multiple orders, which is a big win for the Freestore team. Additionally, because of the success of their Magento site, Freestore has been able to redistribute their ordering staff and free up some resources.
With these promising initial results, the Freestore team is already thinking ahead to phase two of their Magento site.
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