Improve the performance and user experience of your eCommerce website with Magento 2

KT Tape: a Magento 2 implementation success story

Magento Commerce 2

About KT Tape

KT Tape is a brand of kinesiology tape under the umbrella of KT Health, a Utah-based company that designs, develops, and distributes sports medicine products. These products keep athletes healthy, empowering all to play with confidence and reach their peak performance.

KT Health products are distributed worldwide to individuals, medical professionals, and teams through major retailers, specialty sports stores, and medical and team distributors. KT Tape is arguably the most recognizable brand of kinesiology tape and is KT Health’s featured product line.

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The Problem

KT Tape was building brand recognition through a number of marketing methods that each used different software platforms. Their blog was hosted on WordPress, their forum was phpBB, and their eCommerce site was on Magento. Not only was it difficult to manage these disparate systems, but the piecemeal approach was causing a disjointed user experience. 

Additionally, the existing site’s performance was not as dependable as it needed to be, and the site needed an overall refreshed look and feel. 

In order to update their site, make it more dependable, and combine all of their disparate platforms onto one software, KT Tape needed to upgrade their site to Magento 2.


The Goals

  • Continue to build brand recognition
  • Improve site performance and dependability
  • Combine all systems (blog/forum/website) onto one platform 
  • Modernize the look and feel of the site
  • Improve the user experience

The Result

The Briteskies team used Magento 2 to meet all of KT Tape's requests for their new eCommerce environment.

Because KT Tape is a manufacturer, their goals are different than those of a straightforward eCommerce site. While they of course welcome sales on their site, they are primarily trying to drive awareness of their brand.

They want their site to give their customers the ability to buy products, but to also be used as a resource for the community. Since moving to Magento 2 KT Tape has seen:

  • 24% decrease in bounce rate
  • 42% increase in pages per session
  • 12% increase in page views
  • 14% increase in conversions (categorized as purchases and newsletter sign ups)

With a modernized and streamlined eCommerce site, KT Tape can continue their mission of helping people keep active and pain free.


Key Project Benefits:

  • Integrated marketing platform
  • Improved user experience
  • Ability to purchase items online
  • Easier management of marketing programs

Briteskies modernized the look and feel of the KT Tape website while maintaining the technology they trusted.

The Solution

When it was determined that KT Tape needed to do a full software upgrade, they brought in the experienced Briteskies Magento team to:

  • Create the new website to satisfy business requirements
  • Design and implement the front end user experience to increase user satisfaction
  • Integrate to Quickbooks for ordering and shipment updates
  • Use Magento 2.1 to consolidate disparate platforms
  • Gather information and implement the project on a shortened timeline 
"It's amazing how far technology has come since many eCommerce business started. Where organizations previously needed multiple platforms to achieve their goals, Magento now provides a single resource to tackle all of your eCommerce needs."
Gian Genovesi
Magento Delivery Lead, Briteskies

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