- IBM i / AS400
KT Tape is a brand of kinesiology tape under the umbrella of KT Health, a Utah-based company that designs, develops, and distributes sports medicine products. These products keep athletes healthy, empowering all to play with confidence and reach their peak performance.
KT Health products are distributed worldwide to individuals, medical professionals, and teams through major retailers, specialty sports stores, and medical and team distributors. KT Tape is arguably the most recognizable brand of kinesiology tape and is KT Health’s featured product line.
KT Tape was building brand recognition through a number of marketing methods that each used different software platforms. Their blog was hosted on WordPress, their forum was phpBB, and their eCommerce site was on Magento. Not only was it difficult to manage these disparate systems, but the piecemeal approach was causing a disjointed user experience.
Additionally, the existing site’s performance was not as dependable as it needed to be, and the site needed an overall refreshed look and feel.
In order to update their site, make it more dependable, and combine all of their disparate platforms onto one software, KT Tape needed to upgrade their site to Magento 2.
Because KT Tape is a manufacturer, their goals are different than those of a straightforward eCommerce site. While they of course welcome sales on their site, they are primarily trying to drive awareness of their brand.
They want their site to give their customers the ability to buy products, but to also be used as a resource for the community. Since moving to Magento 2 KT Tape has seen:
With a modernized and streamlined eCommerce site, KT Tape can continue their mission of helping people keep active and pain free.
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