“When creating a B2B site, it is critical to remember that the person shopping B2B during the workday is the same person shopping B2C sites in the evening; why should the experiences be different?”

Gian Genovesi, Briteskies’ Magento Delivery Lead

Magento Imagine 2015, B2B is the New Black Session Video

Magento B2B eCommerce

Magento Commerce, a Forrester Wave: B2B Commerce Suites for Midsize Organizations Leader, is your open-source B2B eCommerce solution.

You probably already know that you should to have a B2B eCommerce site, but here is a little refresher:

In today’s market, shopping online, searching for product information, researching options, and looking up competitors are all typical online behaviors. B2B companies who are not taking advantage of the latest trends in B2C are going to leave dollars on the table.

B2B eCommerce sites should feature functional designsearch engine optimized content, and personalized site experiences.

Providing customers with the ability to purchase products and services via your website creates a convenient sales channel for your customers and encourages ongoing customer interaction. Additional conversions that are unrelated to sales, such as submitting forms, sharing content, and commenting on posts, are also incredibly important to plan for and track.

70% of B2B leads now originate on the web

A B2B company’s website is a critical tool that can be used to generate leads for the sales team, so how do you make the leap to an eCommerce site which will satisfy the needs of your B2B customers?

In this four-part MutliChannel Merchant series published in 2011 (before B2B was cool), Bill Onion, Managing Director at Briteskies, shares how to successfully implement a B2B eCommerce site using B2C sites as a guide.

Four reasons to choose Magento for your B2B Project:

  1. Flexibility: Magento is an open source eCommerce platform that allows you to take total control of your online presence and provides you the ability to leverage B2C Functionality in a B2B Environment to support your sales team while increasing your online presence.
    • Marketing – a variety of functions are available to help you drive more traffic to your site.
    • Lead Generation and Nurturing – personalization and automation capabilities assist in your ability to move customers through the buyer’s journey.
  2. Scalability: Magento clients range from mom-and-pop shops and start ups to multi-million dollar organizations as such it is a platform which will grow with your company.
  3. Affordability: Magento’s lower cost of ownership makes it an affordable eCommerce option.
  4. Dependability: Magento has a network of certified developers who can help implement your project the right way.

Learn more about how B2C practices can benefit your B2B organization.

Check out some recent B2B eCommerce Blogs:

Cardinal Health Case Study
Alta B2B eCommerce Integration Case Study
ET Dealer Case Study

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Find out more about our B2B Magento eCommerce Suite of Services