eCommerce sales are estimated to surpass $300 billion
The line between B2B and B2C continues to blur as consumers accustomed to shopping online for their personal purchases expect the same level of attention to the user experience while researching options at work for their boss or customer. Regardless of the type of eCommerce site you have, users have come to expect a customized, elegant, and intuitive experience. (source: Forrester 2015 Five Year eCommerce Forecast)
Three quick tips to get you started:
- Keep your focus on the customer and the buyer’s journey.
- Investigate eCommerce platform options.
IBM WebSphere Commerce and Magento are among the most highly-rated systems in the industry.
- Search for an experienced, certified partner.
The partner you choose should not only have the desired experience but should match your organization’s values and style.
“People first, technology second. Our project methodology focuses on listening, learning, and understanding our customers’ pain points; only then do we design technical elements that help our customers achieve their business goals.” Bill Onion, Managing Director
eCommerce Success Stories
Check out some of our recent eCommerce Blogs:
Confirmation Pages Hold Endless Opportunities
by Lindsey Mink on July 24, 2017 at 2:39 pm
Every company’s goal is to gain leads, nurture them, and then turn those leads into sales. More leads equals more sales and more sales equals more […]
It's Not Me, it's YOU: How to Spot a Bad Client
by Colleen Kowalski on July 17, 2017 at 2:30 pm
Professional relationships, like romantic relationships, are not always meant to be.&nbs […]
2017 eCommerce Ranking Factors
by Lindsey Mink on July 12, 2017 at 2:30 pm
eCommerce continues to take over the world as in-store shopping becomes less popular and online shopping becomes the preferred method. While growth […]
B2B eCommerce Trends 2017
by Hannah Gierosky on July 5, 2017 at 2:30 pm
As we hit the half-way point of 2017, we thought it would be interesting to take a look at what some organizations predicted would be the big B2B […]
4 B2B eCommerce Challenges
by Bill Onion on May 15, 2017 at 2:30 pm
Nearly three years ago, we published a series of articles about the four major challenges facing B2B eCommerce. Many aspects of B2B eCommerce […]
Using eCommerce as a Market Expansion Tool for your Retail Business
by Tom Kramer on April 12, 2017 at 2:30 pm
We had a recent client who was interested in implementing an eCommerce site but was concerned about the impact it would have on their retail brand in […]