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Maximize Your eCommerce ROI with Strategic Digital Marketing Solutions

Unlock the full revenue potential of your Commerce platform. Our expert marketing consultants develop custom strategies across SEO, content, paid media, and customer journeys, ensuring every visitor converts and every dollar spent on your site drives measurable growth and sustainable success.

Data-Driven Strategy: Building Buyer Trust and Maximizing Conversions

Building trust is key with today's online buyers, especially as B2B buyers now expect a seamless B2C experience, a common struggle for many B2B companies.

We focus on deploying verified data strategies to help you bridge this gap and drive measurable results.

Traffic Strategy

A good mix of organic and paid traffic strategies can result in an average increase of 25% in traffic.

Content Engagement

Recognize that 70% of B2B buyers consume 3–5 pieces of content before engaging with a sales rep.

Retention & CLV

Post-purchase follow-up emails or customer education programs may lead to 50% higher retention rates, directly influencing Customer Lifetime Value (CLV).

"Their commitment to detail and strategic approach were evident at every stage of the project. The professionalism and dedication of the Briteskies team gave us confidence throughout the process, and the results speak for themselves. "

Greg, eCommerce Manager
Broan-Nutone

Key Marketing Tactics

  • Competitor Analysis
    Gain a strategic edge by understanding competitor strengths and market opportunities tailored to your business.
  • Site Optimization
    Improve site speed and functionality to boost conversions and keep visitors engaged.
  • SEO Review (On-page and Technical)
    Maximize organic visibility with targeted SEO improvements that attract qualified traffic.
  • Content Strategy
    Develop compelling content that resonates with your audience and drives deeper engagement.
  • Evaluating Email Marketing
    Enhance campaign effectiveness to increase open rates, click-throughs, and customer retention.
  • Auditing Social Media
    Identify growth opportunities and refine your social media approach to expand brand reach.
  • User Experience Review
    Create seamless, intuitive journeys that strengthen customer satisfaction and loyalty.
  • Google Analytics Setup Review and Recommendations
    Ensure accurate data tracking for informed decision-making and performance measurement.

Strategic Audits: Defining Your Roadmap for eCommerce Growth

Our comprehensive approach to auditing your Adobe Commerce site begins by understanding the essential synergy between marketing strategy and technical performance.

We offer a dual approach: a Marketing Audit to improve customer experience, increase visibility, and drive revenue growth, combined with a Technical Audit to optimize site efficiency, conversion rates, and long-term scalability. While these can be performed separately, partnering with Briteskies ensures a complete view of your site’s needs, providing the expert guidance required to maximize your e-commerce potential and accelerate business growth.

Guide to Digital Marketing Audits

Download the Infographic

Marketing Audit Components

  • Competitor Analysis
  • Site Optimization
  • SEO Review (on-page and technical)
  • Content Strategy
    • Evaluating email marketing
    • Auditing social media
  • User Experience Review
  • Google Analytics Setup Review and Recommendations

Learn more about our Digital Marketing Audit Program

Guide to Technical Audits

Download the Infographic

Technical Audit Components

  • Site performance
  • Software compatibility
  • Technical SEO
  • Site Accessibility
  • User Experience/Checkout Processes
  • Security patches
  • Google Analytics configurations/Tag Manager

Learn more about our Technical Audit Program

Digital Commerce Profitability: Maximize ROI with a Full-Funnel Strategy 

Maximizing the return on your Commerce investment requires a sophisticated, full-funnel strategy that goes beyond basic maintenance. We focus on the four pillars of eCommerce profitability to deliver measurable growth: driving high-value traffic, perfecting conversion rates, increasing average order value (AOV), and growing customer lifetime value (CLV). We partner with you to turn a functioning site into a powerful revenue engine.

Attract High-Value Traffic: Expert Channel Strategy

Stop guessing where your best customers are. Our data-driven approach focuses on generating consistent traffic across all high-impact channels: SEO & Content Marketing targets high-intent users; Performance Media (PPC and social) drives rapid customer acquisition; and Mobile Optimization ensures flawless user experience across all devices, regardless of whether you operate a B2B or B2C site.

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Perfect the Purchase Path: Conversion Rate Optimization (CRO)

Even a small increase in conversions generates significant revenue, which is why we utilize a strategic CRO approach to eliminate friction points. We focus on three phases: Experience Optimization (enhancing UX/personalization), Transparency & Trust (optimizing pricing and checkout), and Data Validation (implementing continuous A/B testing). This holistic strategy guarantees the purchase path is perfected for maximum conversions.

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Maximize Transaction Value: Strategies for High AOV

Boost revenue and profitability by ensuring every transaction is optimized. We deploy diverse marketing and platform strategies designed for both B2B and B2C success. This includes Product-Based Tactics where we utilize expert up-selling, cross-selling, and smart product bundling. We strategically manage Pricing & Incentives by implementing bulk discounts, tiered pricing, loyalty programs, and setting strategic order minimums. Finally, we enhance the purchasing experience with Payment Flexibility, offering financing and tailored payment options specifically for high-value B2B customers.

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Sustain Growth: Elevating Customer Lifetime Value (CLV)

The most profitable customer is a repeat customer. We implement programs that build trust and relationships, dramatically enhancing retention rates (up to 50%) and directly boosting profits. Our focus is on comprehensive Retention Programs, where we design effective loyalty programs and personalized follow-up communications. We support this with Customer Education, providing valuable resources that increase customer success and satisfaction. Ultimately, we prioritize Relationship Building, focusing on post-purchase engagement to ensure long-term, high-value customer relationships.

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Powering B2B Lead Nurturing: Strategic Content and Automation for a Complex Industry

Challenge: This B2B wire and cable distributor needed to replace outdated communication methods and automate lead nurturing for their technical product line. We delivered a focused content and marketing automation strategy that converted warm leads into qualified sales opportunities.

 

Solution: Following a strategic audit and detailed recommendations, the client expanded their existing Managed Services contract to include comprehensive marketing services. We immediately stabilized their email marketing operations by prioritizing optimization of delivery and hygiene, which led to a consistent and measurable enhancement in both spam and bounce rates. With this foundation secured, we moved into the strategic phase, actively collaborating to further segment their customer base. This segmentation is crucial for implementing more precise and effective email marketing campaigns that will drive a significantly higher return on investment (ROI).

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Interested in Increasing your Revenue Capabilities by Expanding into the Digital Market?

Briteskies, an Adobe Partner (original Magento partner), can help you improve customer experience, provide online sales opportunities, and enhance back-office processes.

Why Trust Briteskies with your Adobe Commerce Digital Marketing Activities 

Approach

Not taking action is often the worst action you can take. An effective growth plan requires you to constantly review where you are, where you want to go, and how you are going to get there. Having a proven process in place to accomplish these tasks is half the battle. Our Digital Marketing Program can help you reach your business goals.

Expertise

Effective digital marketing in eCommerce goes beyond technical skills—it requires tailored strategies that deliver real results. There’s no one-size-fits-all solution, so crafting a customized approach tailored to your unique goals is essential. Our well-rounded team combines extensive digital marketing expertise with strong technical skills in Adobe Commerce/Magento, JD Edwards, and IBM i.

Customer Compassion

Customer Compassion is at the heart of everything we do, guiding our team to deliver marketing services that not only elevate your brand but also drive measurable revenue growth. We focus on creating strategies that exceed customer expectations while staying aligned with your timeline and budget goals.

Industry Specialization: Applying Deep Sector Knowledge to Your eCommerce Challenges

Understanding your industry isn't a benefit—it's a requirement for solving tough business challenges and maximizing your platform's ROI.

Our team leverages deep experience across various sectors to anticipate your unique process needs, stay ahead of regulatory or market storms, and produce bright, predictable commerce outcomes on your Adobe Commerce (Magento) site. We speak the language of your business.

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Distribution

Streamline your distribution network with real-time inventory and order tracking by integrating eCommerce and ERP systems, minimizing manual processes, optimizing inventory, and delighting customers through efficient, accurate order fulfillment.

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Manufacturing

Transform complex manufacturing operations by synchronizing product, inventory, and order data between your ERP and eCommerce, accelerating order fulfillment, enhancing visibility, and empowering you to exceed customer expectations and drive scalable growth.

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Retail

Reimagine your retail business by unifying in-store and online operations with seamless eCommerce-ERP integration, providing consistent omnichannel experiences, accurate inventory, and agile forecasting for increased revenue and customer loyalty.

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Consumer Goods & Electronics

Accelerate your consumer goods brand’s growth by integrating your ERP and eCommerce platforms, increasing fulfillment speed, improving product data quality, and elevating the customer experience across all digital touchpoints.

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B2B & Industrial Supply

Empower your B2B supply operations with automated eCommerce-ERP workflows, delivering personalized pricing, contract management, and custom catalogs that simplify transactions and accelerate large, repeat business deals.

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Food/Beverages

Streamline operations, enhance compliance, and optimize supply chains, ensuring your business thrives in a competitive market. Our tailored solutions empower you to achieve efficiency and growth while meeting industry-specific challenges effectively.

Ready to invest in your eCommerce site?