SVP Worldwide

Client: SVP Worldwide  |  Date: Spring 2012  |  Visit Online

IBM WebSphere Commerce and JD Edwards Integration Summary

SVP Worldwide is the global leader in supplying sewing machines, paraphernalia, and expertise to other businesses. This B2B distributor provides major brands including Singer, Viking, and Pfaff to everyone from single-location dealers to companies with multiple locations across the United States and Europe. This wide range of customers meant that SVP’s eCommerce site needed to provide a number of countries with specified products, all presented in the appropriate language and currency. For this complex situation, they turned to our team to complete an IBM WebSphere Commerce and JD Edwards integration.

When SVP was beginning the European sector of their eCommerce project, they were running an older, unstable program that caused inconvenient downtime and cost them revenue. The challenge in updating this system was that the product line was being sold into a dozen countries, all with various languages and currencies, which had to be filtered based on location. Most dealers operated within a parent-child relationship, wherein an individual site could order for both themselves and their child locations. Additionally, each dealer was contractually allowed to distribute certain brands in certain countries. All of these specifics needed to be filtered precisely based on which dealer was signing into the SVP Worldwide site.

This challenge was a perfect example of the expertise of systems integration found at Briteskies. Considering the many variables presented by SVP, IBM WebSphere Commerce was the appropriate platform for the job. While WebSphere Commerce supported the eCommerce site, all back-end ERP was executed in JD Edwards. The two systems communicate through the MQ pipeline, using XML documents as opposed to direct contact.

After Briteskies executed their solution, SVP had a streamlined eCommerce system that requires virtually no manual maintenance and allows for greater flexibility when it comes to dealers.

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