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Thought Leadership
Happy Earth Day 2013
Shortly after finishing Chris Laszlo and Nadya Zhexembayeva’s book, Embedded Sustainability, I proposed a sustainability program for Briteskies.
Is a Mobile Site Enough?
In 2012, we released the results of a mobile study using a few Magento Imagine attendees as part of our sample group.
eCommerce Problems?
Today, savvy customers expect a more targeted, relevant and interactive experience; you won’t get that with a “shopping cart”.
B2B eCommerce Challenges: Integration
Integrating a b-to-b ecommerce system to a large and stable enterprise resource planning system allows for the seamless movement of data, but can also be one of the most difficult challenges to tackle.
Google Panda: The New Rules of SEO
Though there are no absolutes in the world of SEO for Google, practitioners have learned there are a few major best practices changes that now affect rankings.
Amazon B2B No Big Game Changer
Briteskies’ Bill Onion Shares his Expert Opinion with MultiChannel Merchant Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers. And [...]
Study: Only 17% of Retailers Offer Mobile
Briteskies Study examines mobile e-Commerce LAS VEGAS–(BUSINESS WIRE)–Briteskies, a leader in helping B2B and B2C companies seamlessly integrate e-commerce solutions and enterprise software, today released the results of a study evaluating the mobile e-commerce offerings
B2B eCommerce Challenges: Managing Catalog Content
Ecommerce sites require incredible amounts of data. Purchasing departments and consumers are now demanding short and extended descriptions of products, item dimensions and attributes, identification of related items and especially high-quality product images.