Magento eCommerce Happy Hour

Briteskies is hosting a happy hour for potential Magento padawan learners. We are looking to grow our Magento team and are looking for somebody who wants to learn about eCommerce and specifically the Magento Enterprise platform.  Here’s more information on the role and the opportunity to grow: Magento Padawan Learner Briteskies also has a dynamic internship program focused on providing real world experience to enthusiastic, focused learners.  To learn more about our internship opportunities check out the Briteskies Internship Program page. If you are interested, join us on Wednesday February 26th we’ll be at the Market Garden Brewery from 4:30 to 7:00 – stop by for short visit, or stay the whole time. We will have several of our Magento experts on hand so you can learn more about Briteskies, Magento, and how we’ll get you up to speed.  And, the best part – happy hour is on us! Market Garden Brewery 1947 W 25th St Cleveland, OH 44113   For more information, or if you’re planning to attend, contact Gian Genovesi at...

The Magento Imagine Post-Show Blog

Magento Imagine 2013 2013 marked Briteskies’ second annual sponsorship and attendance at Magento Imagine. From Monday, April 8th to Wednesday April 10th, out team spoke with and learned from colleagues, partners, merchants, friends and some of the industry’s most renowned experts. While most of our team needed a day or two to process all the information/recover, attendees Bill Onion, Gian Genovesi, Derrik Nyomo,  Kris Brown and (almost especially) Ryan Street couldn’t wait to tell everyone what they had learned. Here’s what some of our Magento development team had to say about Magento Imagine 2o13: Gian Genovesi, Magento Delivery Director: Magento did an incredible job with Imagine this year.  Relevant sessions, intriguing merchants and partners, and an excellent solution partner event to close the whole thing with a bang. The Paypal/eBay/Magento family seems to have some very interesting and disruptive things in store for the world of eCommerce. I’ve enjoyed both of my Imagine experiences and I’m really excited to see what’s next! Ryan Street, Magento Certified Developer Plus: For those of you who might not be aware, our own Magento Certified Developer Plus, Ryan Street, is an avid blogger and has been sharing his tech tips, tricks and thoughts for more than the past three years. Ryan wrote up an entire Magento Imagine 2013 Reflection, and we’d highly suggest the read. Derrik Nyomo, Magento Certified Developer Plus: The overall event was very high energy and motivating. The keynote speakers were great and it is too hard to pick a favorite. All the breakout sessions were very informative, and there was even a little controversy with the new Twig feature...

Magento Enterprise Recurring Order Solution

Briteskies Client Provided with Automation; Introducing Shoffee Sure Ship Shoffee, where consumers can easily “shop [online] for coffee” was one of Briteskies’ first Magento Enterprise clients. Our development team migrated Shoffee’s less than simple to use HTML site to Magento, providing the product management team with the ability to easily update content without technical assistance. As Shoffee’s eCommerce channel has continued to grow, its business owners recognized that creating an exceptional user experience would be paramount to satisfied customers and repeat business. Because coffee and tea are consumables, customers were frequently placing and reordering products cyclically. Though Shoffee’s checkout process was standard enough, customers were still required to log into their accounts and manually confirm orders. After researching automated processes which would improve the customer’s ability to view, place and receive orders, it was determined that a third-party solution integrated with Magento Enterprise would satisfy Shoffee’s need. The Shoffee team knew our highly experienced, certified Magento development group possesses the first-hand knowledge to create seamless touch-points to and from the eCommerce platform. Shoffee chose the SaaS provider OrderGroove’s subscription solution, which allows customers to control the frequency of their orders, automatically. By placing the power of setting terms of billing intervals in the customers’ hands, Shoffee has strengthened its relationship with those who already know and trust the brand. In addition to new functionality achieved through the integration of OrderGroove’s solution and Magento Enterprise, the Briteskies development team worked to further enhance Shoffee’s site, including the activation of full page caching. Full page caching vastly improves site performance; caching works by increasing a site’s speed, therefore reducing a page’s...

Is a Mobile Site Enough?

Surviving eCommerce Requires a Mobile Site, but is that Enough? A Follow-Up Study Last year, we released the results of a mobile study using a few Magento Imagine attendees as part of our sample group. From a diverse list of online retailers, we determined that only 17 percent of those merchants were offering a mobile optimized site in early 2012. While not shocking, the data collected on mobile usage suggested that consumers were expecting an experience that far fewer organizations were providing. Statistics published by Business Insider on mobile purchases made in 2011 indicated that more than one third of all US consumers had used a smart phone to purchase a product or service. Furthermore, according to Google’s GOMO initiative homepage, www.howtogomo.com, 75 percent of customers prefer a mobile friendly site. The bottom line: mobile users will only continue to become more prevalent; in order to survive and thrive as an online business, if you have a website, you need a mobile site as well. As noted in a NY Times Bits Blog by Claire Cain Miller, citing eMarketer: “…in 2012, people spent $25 billion on purchases made from phones and tablets, an increase of 81 percent from [2011]”. Using the same list of merchants, we discovered that the number of organizations with a mobile site had little more than doubled at 35 percent. While these numbers are encouraging, with the rate at which eCommerce and mCommerce are growing, “…a compound annual growth rate of 10.1 percent [from 2011 to 2016]” according to Forrester Research as cited by Thad Rueter in Internet Retailer 2012, merchants and service providers need...

Magento Imagine 2013

What’s in Store Today, Monday April 8th, kicks off the official start of Imagine eCommerce: The Art of Commerce. Here’s a glimpse of what over 1500 attendees, including merchants, developers and partners, can expect over the next few days. Monday, April 8th Today, everyone gets a chance to settle in, get acquainted with each other and start learning. The agenda includes activities such as developer certification testing, BarCamp and an SEO seminar designed specifically for merchants. The evening will close with Imagine’s famed Opening Night Networking Event. Tuesday, April 9th The second day of Magento Imagine is when the event really kicks into high gear. After breakfast, folks will be filing into the highly anticipated keynote presentations. Some of this year’s presenters include: Roy Rubin, @royrubin05, Co-Founder and COO at Magento John Donahoe, @Tallboy6, President and CEO at eBay, Inc. Steven Levitt, @StevenLevit, Economist, Co-Author of FREAKONOMICS Jeff Jordan, @jeff_jordan, Partner at Andreesson Horowitz After another round of certification testing, breakout sessions on the subjects of technology, strategic marketing and business solutions will start. These chats will feature carefully selected speakers, each with a deep expertise in their respective fields. While the business events will wind down on the second day of Magento Imagine, attendees shouldn’t be ready to call it a night just yet; the legendary Magento Imagine Evening Event begins at 7:00 pm. Wednesday, April 10th While activities may be slowing down, there are still plenty of breakout sessions to attend, networking to do and a sponsored luncheon, none of which should be missed. Check out the full, detailed agenda, and be sure to include a visit to Imagine Silver Sponsor Briteskies @nobrowncow, booth 42...

Magento eCommerce Forum Wrap Up

The Magento eCommerce Forum in Cleveland On Tuesday March 19th, Briteskies hosted its first-ever Magento eCommerce forum in Cleveland. Joined by Magento and partners PEER1 Hosting, PayPal and Bronto, attendees were given the opportunity to learn more about interactive marketing best practices, as well as the benefits of service providers whose applications and solutions are specifically designed for optimal Magento store performance. The weather was terrible, as it typically is in Cleveland this time of year, but it didn’t stop merchants from all over Ohio from attending. Deviating from a more-traditional seminar format, the Magento Forum instead places a strong emphasis on a question and answer and networking portions. So, while during the presentation merchants were taught about increasing site visits, conversions, average order values and customer lifetime values using Magento Enterprise and partner services, it was of a greater benefit that they could speak to each other about their own eCommerce challenges. Oftentimes on sales calls, potential clients will say “…I have a very unique/odd business process…” when it really isn’t as out of the ordinary as they think. “Being new to Magento, I wanted to start getting more insights about the platform, as well as to start networking with Magento users.” – J.C. Alexandres, Flower Factory Equally beneficial were real-world illustrations of Briteskies’ clients’ challenges, and how they were solved with Magento. “When dealing with every aspect of their businesses: healthcare, payroll, customer inquiries, product management and investor relations, eCommerce functionality can appear as a monumental task to managers and owners. We aim to show online retailers that a platform to sell their products and grow their...