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Monthly Archives: May 2012
B2B eCommerce Challenges: Integration
Integrating a b-to-b ecommerce system to a large and stable enterprise resource planning system allows for the seamless movement of data, but can also be one of the most difficult challenges to tackle.
The Predictably Irrational Customer
I recently finished reading Predictably Irrational: The Hidden Forces That Shape Our Decisions by behavioral economist Dan Ariely. In each chapter, Ariely argues that consumers interact with the market in an irrational, yet predictable, manner. Like many other readers, I immediately began to assess my every-waking decision based on the things I was learning. Working [...]
Briteskies’ Semi-Annual Golf Outing 2012
It’s almost the same feeling you get when you’re golfing, and you completely whiff the ball; instead of being ridiculed for the rest of the day, the Briteskies team will only make fun of you until you’re on the verge of tears – and then step in and help. In all seriousness, we’re a great group, and we know we can rely on anyone for anything.
Google Panda: The New Rules of SEO
Though there are no absolutes in the world of SEO for Google, practitioners have learned there are a few major best practices changes that now affect rankings.
Dave Balser Celebrates 10 Years with Briteskies
Through programs he’s establishing in our office, we’re all becoming more aware of our carbon footprints, and how our environment as a resource is as essential as the people within it. With our craft beers raised high: CHEERS to TEN YEARS, Dave!
Telecommuting: The Stress-Free Techie
We can hold global conference calls while looking at the person on our desktop, laptop, tablet or smart phone as though he or she is sitting beside us. Factor in today’s gas prices and I’m surprised we haven’t all holed up at home.