Amazon B2B No Big Game Changer

View this article as it was originally published. Briteskies’ Bill Onion Shares his Expert Opinion with MultiChannel Merchant Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers. And it appears Amazon will be a big winner as a result of the b-to-b launch. In addition to offering free shipping on certain products, AmazonSupply is offering a corporate credit line with extended payment terms of net 45+ days for qualified customers, and that credit can also be used at Amazon.com. “Amazon has realized that there is significant transaction volume and customer retention in b-to-b,” said Terry Jukes, president of the consultancy B2B Direct Marketing Intelligence. “They also realize that specialty, hard to find b-to-b items are high margin. By bringing their highly successful marketplace business model to b-to-b that is so familiar to many b-to-b buyers, they can create a nearly ‘perfect market’ and offer significant savings.” But Terry Flynn, president of b-to-b-consultancy Market Chord Direct Group, thinks AmazonSupply has the potential to devastate some traditional catalog and multichannel b-to-b suppliers. Flynn said cash flow is a critical factor for much of the b-to-b market, and Amazon is offering a pretty powerful incentive of low upfront cost combined with better cash management and lower inventory risk through returns. “Their ability to leverage low threshold free shipping and extended return policies is going to be painful enough in the market, but I expect it is the...

Ten Year Anniversary

Briteskies Congratulates, Thanks Nathan Giri As a Senior iSeries Consultant, Nathan is an integral member of the Briteskies team. We recently reached out to one of our clients hoping they might share a word or two about working with Nathan; their response, though not surprising, was overwhelmingly positive. “Nathan Giri has been involved in multiple projects at Alliance Petroleum Corporation (Alliance) over the past several years. We have always found his presence in the office to be positive. Nathan excels in the qualities we desire all employees to possess: creativity, dependability, flexibility, productivity and reliability. One of the greatest strengths Nathan portrays is his ability to grasp the context of a project and to ask well analyzed questions providing for dynamic programming and user friendly end results. Nathan has consistently asked for immediate feedback to ensure he is on task with Alliance’s expectations; this has helped to expedite completion of many projects. Many of the projects Nathan has completed for Alliance are, in our opinion, above normal in difficulty. Nathan’s problem solving abilities have exceeded all of our expectations. During a recent sale of the company Nathan exhibited a wonderful example of working with transition teams and kept Alliance updated with any additional requirements needed to expedite the multiple transactions that were happening simultaneously. Alliance was extremely pleased with Nathan’s ability to work in a stressful environment that allowed our company to be portrayed as a company with leading technology that continually enhances our ability to get the job done faster, do the job better and do the job with less people. Briteskies is extremely fortunate to have Nathan...

Study: Only 17% of Retailers Offer Mobile

View this article as it was originally published. Briteskies Study examines mobile e-Commerce LAS VEGAS–(BUSINESS WIRE)–Briteskies, a leader in helping B2B and B2C companies seamlessly integrate e-commerce solutions and enterprise software, today released the results of a study evaluating the mobile e-commerce offerings of 75 online retailers, including Petco, Sunglass Hut and Fry’s Electronics, among others. The study was released at Magento’s 2012 Imagine eCommerce Conference in Las Vegas, Nevada. Of those retailers evaluated, only 17% currently offer a mobile website. “While conventional wisdom dictates that most retailers have created specific destinations within the mobile channel, this study shows that many specialty retailers, especially those in the small-to-midsize revenue category, have yet to join the move towards mobile,” noted J. Michael Moores, director of e-commerce solutions at Briteskies. Added Moores: “Many retailers struggle not only to define their mobile strategy, but also to ensure that the content and design in the mobile channel support that strategy, all while working within the limitations that exist with some e-commerce platforms. Luckily, a wide range of e-commerce solutions are available at this stage of the game to help retailers create a compelling and functional mobile-specific destination without breaking the bank or incurring significant costs or IT down time.” The study examined current specialty online retailers from a variety of industries and verticals. Specialty areas include electronics, pet supplies, health and beauty, educational supplies, food, gifts, clothing, sporting goods, hardware, and automotive, among...

Exporting Your Photoshop Design for Web Development

Image Optimization Best Practices: So, your client just signed off on your design and your Photoshop file is ready to be developed into a website; now, you simply need to press the “make it into a website” button, right? (If only it were that simple). In exporting your image files from Photoshop to a format to be used on the web, I’ve found that there are a few steps you can take to ensure your design retains its professional quality, while not sacrificing the website’s load time. These include being familiar with different file types, keeping your assets organized, getting a second and third opinion on your final draft, keeping within the bounds of the standard RGB mode and having a few cheat sheets on layout and style. Stick to these guidelines of ever-evolving best practices and you’ll be well on your way towards a successful website development career. Organize Your Photoshop Document: We’re talking labels, people! Name your layers! There’s no greater waste of time, and nothing more frustrating, than clicking through generic layers; trying to remember what you meant by “layer 56 copy”. In this regard, take advantage of folders; grouping a document into how it will appear in HTML makes a lot of sense. For example, grouping your navigation, search bar, logo and other header assets will save you, your future self and any other designer who has access to your Photoshop files, the headache and hassle. Ask Someone Else to Look at it: Hey, Secretary! Let’s be honest; you’ve been staring at this design for a few weeks now, your eye might be overlooking something...