Briteskies Delivers WebSphere Commerce Solution for B2B Application

As the technology world continues to increase in complexity, some companies have opted to offer a simplified product that appeals to key markets. Playaway, based in Solon, Ohio, is one such company. A division of Findaway World, Playaway has created the first preloaded, digital audiobook that comes with its own earphones and batteries. These pocket-sized, easy to use devices are being purchased and utilized by libraries, schools, hospitals and the military throughout North America.  Since the company’s inception in 2005, Playaway has experienced considerable growth, especially within the library sector and the military. By the end of 2008, over one million Playaway devices had been sold. To support the expanding business, the Playaway team decided to redesign their website so that ordering Playaway devices would be as easy as playing them. The Challenge: Develop a full featured eCommerce solution to support future business growth and opportunities. For several years, Playaway had been using a custom developed eCommerce platform with limited functionality. To help promote its business-to-business initiative, the company decided to replace the existing eCommerce website with one that would support Playaway’s long-term business growth while meeting its online marketing demands. After several months of strategic planning, Playaway contacted Briteskies, a trusted IT consulting firm with deep local IBM WebSphere Commerce experience and knowledge of comparable open source solutions. Our team was equipped to handle development challenges that proved to be roadblocks for other eCommerce companies. The Solution: IBM WebSphere Commerce, Enterprise Edition, Version 7.0: advanced capabilities and improved design. Our team helped Playaway select the newly released WebSphere Commerce Enterprise Edition, Version 7.0 as the ideal platform to meet the company’s needs. The Briteskies team was...